Is your website sending them directly to your competitors?
96% of consumers reported they’ve encountered sites that were clearly not designed for mobile devices. 50% of people said that even if they like a business, they will use them less often if the website isn’t mobile-friendly. Conversely, of those who have visited a mobile-friendly site, 74% say they’re more likely to return.”The fastest path to mobile customers is through a mobile-friendly site,” concludes Google. “If your site offers a great mobile experience, users are more likely to make a purchase.”